The Global Institute of Sport (GIS) is a leading international provider of sports education, offering cutting-edge courses across major global cities. As part of their strategic expansion into new markets, including the launch of a Melbourne campus, GIS sought cohesive and impactful visual collateral to support their recruitment, promotional, and marketing efforts. I collaborated with their team to deliver a range of design solutions tailored for both digital and print platforms.
To support their paid advertising campaigns, I created a suite of HTML5 ads optimized for performance across multiple devices and platforms. These dynamic, visually engaging ads were designed to drive enrolment for the Melbourne campus, helping GIS reach a targeted audience of prospective students in a highly competitive education market. The animated elements and strong call-to-action were purposelh designed to drive an increase in their click-through rates and student inquiries.
In addition to digital ads, I developed a series of social media graphics aimed at promoting global events and showcasing the diverse course offerings available through GIS. These visuals were tailored for platforms like Instagram, LinkedIn, and Facebook, ensuring consistency in brand messaging while enhancing engagement across international audiences. The high-quality and timely visuals helped boost event participation and improved overall brand visibility online.
Lastly, I designed a full-page A4 advertisement for inclusion in GIS’s printed course prospectus. This ad was crafted to be eye-catching, informative, and aligned with the institution’s premium academic image. By combining compelling visuals with clear messaging, the collateral contributed to a professional and persuasive presentation of their offerings, aiding in prospective student decision-making and reinforcing GIS’s position as a global leader in sports education.
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